Mission & Vision

The New Day Campaign uses art-based programming and public engagement to challenge stigma and discrimination associated with mental illness and substance use, making the world a more healing place.  Our vision is a world where those affected by mental illness and substance use are met with compassion and understanding rather than fear and judgment.


A set of virtues and beliefs shapes everything about the New Day Campaign. 

VIRTUES – Qualities that the New Day Campaign values and regards as the foundational elements of our work.








BELIEFS – Statements derived from the collective personal experiences that inspired the creation of the New Day Campaign, formed its conceptual roots, and guide its evolution, development, operations, and programming today.  

    Where stigma ends, healing begins.

    We are not alone / we are of value / we are not our illnesses.

    Shame and stigma affect us all.

    Stereotypes are harmful and erroneous.

    There are many pathways to healing.

    When we share our pain, pain is lessened.  

    There is power in people — power in community.

    Talking about it — communicating — is a catalyst to change.


New Day Campaign Founders' Circle

The Founders' Circle was the 2016-2017 fundraising campaign to secure the future of the New Day Campaign. Thank you to the individuals, organizations, institutions, and foundations who donated to help us make the New Day Campaign an ongoing reality.